You've got to be in it to win it—and that means more than just unlocking your front door.
By HK Lawyer AJ Halkes Barrister-at-Law

Ramen is the New Rice (box) for Hong Kong and Yoshinoya’s ramen tsunami is coming. By HK Lawyer AJ Halkes Barrister-at-Law Yoshinoya, the beef & rice giant of the F&B...Read More
Tai Mo Shan Tourism — Has Hong Kong Thought It Through? By HK Lawyer AJ Halkes Barrister-at-Law I’m all for tourism and showcasing Hong Kong’s spectacular countryside, I’ve written about...Read More
I’ve got a soft spot for Hong Kong’s lucky number plates and the upcoming May 25th auction has a LOT
I’ve got a soft spot for Hong Kong’s lucky number plates and the upcoming May 25th auction has a LOT! By HK Lawyer AJ Halkes Barrister-at-Law If you’ve dreamed of...Read More
Almost five new F&B outlets opening every day shows Hong Kong’s Resilience in the F&B Sector. By HK Lawyer AJ Halkes Barrister-at-Law 1,779 new licences were issued in a year...Read More
Your digital doorway must be wide open to the world and open for more hours.
You need to be ready to serve a much larger catchment area and to engage with customers way beyond the foot traffic right outside. The rise of digital-first brands and the massive shift towards delivery means you’ve now got to be where your customers are and be there for them where and when they want – that’s not just a physical location.
People are now even questioning if opening a brick-and-mortar restaurant makes sense anymore in Hong Kong – yes it does – but only if you are online as well as part of an integrated strategy.
So if you have a killer product and you can deliver it directly to customers at scale, why limit yourself at all? If you’re not online, you’re not going to be top of mind—and that means you’re not meeting demand; so others will and you will probably fail.
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