Is Hong Kong’s Watson’s making an Eco-Friendly Move with new reduced packaging or is it still a just a plastic bottle?
By HK Lawyer AJ Halkes Barrister-at-Law
Well done to Watson’s Water in Hong Kong if it is taking a tiny step toward sustainability with a change to their iconic Freeman LAU designed water bottle from 2003.
I noticed they’ve abandoned traditional labels on some of their water bottles, replacing them with the brand moulded directly into the bottle. A small but certainly impactful change, this eliminates unnecessary wrapping, which often ends up as landfill, while also cutting down on the energy, machinery, and resources required to produce and apply the green labels in the first place.
From a branding perspective, a shift away from green is intriguing— to me it signals a fresh approach. Though let’s not forget the unique cap design is probably still an indulgence in 2024, yet it does complete the unique profile; a quirky feature some Hong Kongers seem to even use as a drinking cup!
However we need many more public filtered free water fountains in our country parks, public places, perhaps they can be mandated in new real estate developments and shopping malls? Our international airport at Chek Lap Kok is a great example of this; where there’s now no need to buy plastic bottles of water at all.
By stripping things down (on the way to just leaving the essentials), Watson’s has set an example, 20 years on, of simplicity used effectively by a confident brand so “caps off” to them.
https://lnkd.in/giqSExbd
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